information architecture : content strategy
Making cancer care resources easier to access
The Ask
I was hired by the director of digital & technology to examine the existing content of Livestrong.org and to create a new IA that better showcased the resources and support available for cancer patients, survivors, and their loved ones.
What I Did
My Contributions
Inventoried and recategorized existing site copy according to organizational goals
Created new IA and navigation schema to better serve key personas: cancer patients, survivors, and caregivers
Created content structure for the We Can Help section’s Discovery Selector
Organized thematic content into Comprehensive Guides
