Jolène M Bouchon

Profile

Seasoned Content Strategist & Experience Design Director with a proven record of leading UX & content design teams to create intuitive experiences in collaboration with end users and cross-functional product development teams. Adept at aligning design strategies with business objectives to drive customer & employee satisfaction & engagement.

Experienced in managing end-to-end UX processes, from research & ideation to execution & optimization, in both B2B & B2C environments, ensuring design solutions align with company, stakeholder, & end-user priorities.

Passionate manager, mentor, & coach. Foster a collaborative, supportive, & growth-focused team culture.

Industries

Experience across various industries, including Telco, Technology, Magazines & Publishing, Digital Media, Food & Restaurants

Experience

Experience Design Director, Stellar Elements/projekt202 • Austin, TX • 2/2022 - present

• Manage UX design teams to create B2B & B2C software products from conception to launch, including an internal workflow management dashboard that reduces clicks by 50% & time spent on crucial tasks by more than 90%, speeding revenue recognition & optimizing employee experience. Align multi-workflow experience across products & projects. Review designs for best practices & quality control.

• Champion user-centered design by conducting comprehensive user research & validation through a mix of lean qualitative methods. Partner with cross-functional teams to translate user insights into actionable design solutions, enhancing product usability & customer satisfaction.

• Lead design & content contributions in cross-functional product development team, translating user insights into actionable design solutions, including a universal notes system with underlying information architecture & metadata.

• Lead cross-functional team in product storytelling across audiences. ID areas for optimization across multiple workstreams with efficient practices, such as systems thinking, Lean UX, & design system use. Lead product & project documentation; contribute to user training content.

• Partner with end users, business, product, & engineering stakeholders to identify & prioritize key features, backlog, & future enhancements, advocating for features with optimal user & business value, including a refactored dashboard approach that reduces data load times by half. Pivot & redirect projects as obstacles & new needs arise.

• Provide compassionate career management focused on constructive feedback, curiosity, & open communication. Mentor, coach, & fiercely advocate for reports, fostering an atmosphere of growth & continuous improvement. Focus on creating a close, inclusive culture for remote group of reports.

Sr. UX Content Strategist, Stellar Elements/projekt202 • Austin, TX • 1/2018 - 1/2022

• Provided strategic content guidance for B2B & B2C software, applications & digital experiences, collaborating closely with clients & globally distributed, cross-functional teams, including a home loans site that boosted channel engagement 70%.

• Responsible for persuasive in-product storytelling. Ensured content was engaging & consistent, facilitated way finding, & enabled user goals.

• Responsible for information architecture & navigation schema ensuring information is easy to find, consume, & understand. Conducted content audits, mapped key communication points along user journeys, & overarching content strategies. Maintained in-product narrative integrity.

• Led the development of information architecture, navigation schema, & overarching content strategy, ensuring information was easy to find, consume, & understand across all digital platforms.

• Conducted competitive IA audits, built content models, templates, & wrote UX copy for Fortune 50 company’s design system.

Consulting Content Strategist, Self-employed • Austin, TX • 11/2012 - 1/2018

• Led content strategy & UX writing projects for diverse national brands, including Dell, Whole Foods, Livestrong, & Girl Scouts of the USA, focusing on creating content that resonated with target audiences and aligned with brand objectives.

• Developed content frameworks and strategies that integrated seamlessly with UX design processes, ensuring a cohesive user experience.

Deputy Digital Editor, Martha Stewart Living Omnimedia • NY, NY • 3/2012 - 11/2012

• Directed all aspects of Everyday Food’s digital strategy until MSLO folded it as a standalone publication. Served as editorial lead on Everyday Food Live app development team, released concurrently with Windows 8 platform launch.

• Worked with cross-functional team to launch new daily video product, “Everyday Food with Sarah Carey.” Streamlined complicated workflow with extremely tight turnaround to eliminate pain points across several departments. Created a content strategy to grow viewership from scratch, averaging +7% views & +12% subscriber growth/month, up to 900,000 subscribers in less than a year.

Sr. Web Editor, delish.com; Hearst Digital • NY, NY • 5/2010 - 2/2012

• Managed editorial operations for 50 million PVs/month website, leveraging data-driven strategies & A/B tests to boost user engagement & retention. Led design refresh & mobile site development.

• Managed team of 4 with disparate experience (& dedication) levels into an efficient, cohesive team.

Web Editor, SELF.com; Conde Nast • NY, NY • 1/2008 - 5/2010

• Worked with a cross-functional team to completely relaunch SELF.com, from conception to QA, based on competitive audits, user testing, & personas. Updated entire content structure & taxonomy, information architecture, & UX, including newly developed community & interactive log functionality. Managed a team of 2 junior editors & producers.

Assoc. Web Editor, Epicurious; Conde Nast • NY, NY • 6/2001 - 1/2008

• Created, assigned, & edited original articles for award-winning food site with over 7M PVs/month, including holiday-based entertaining features with top chefs & lifestyle experts, like Jamie Oliver, Mark Bittman, Amy Sedaris, & Ted Allen. Produced accompanying photo shoots; assisted with food and prop styling.

• Wrote restaurant reviews, food news and trend articles, culinary overviews, and headline, tip, and how-to copy. Regular contributor to Epicurious editors' blog, "Epi-log."

Skills

Team Leadership: UX Management, Talent Development, Career Growth, Mentorship, Coaching, Cross-disciplinary Collaboration,  Executive-level Presentations, Resourcing, Hiring, Onboarding, Remote Team Leadership, Performance Feedback

Product Design & Project Operations: Agile Product Software Development, User Story Creation, Design Sprints, Design Systems, Project Scoping, Design Strategy, UX Design, Content Strategy, Information Architecture, User Validation, Qualitative Research, Figma, Design Thinking