Jolène M. Bouchon

Austin, TX • (347) 661-4082 • jolene@jolenebouchon.com

As a content strategist and digital editor, it’s my job to make sure every aspect of content—from the underlying information architecture to the shortest bit of UI copy—helps users achieve their goals and bolsters business objectives. 

I use the versatile voice and style chops earned over 20 years working in consumer publishing to create software, application and website experiences that are clear, straightforward and satisfying.

KEY SKILLS
-       UX Content Strategy
-       Information Architecture
-       Editorial Development
-       Copy, Content Marketing & Magazine Writing        
-       Mobile and App Content Development
-       Team Leadership
-       Video Content Development
-       Content-Driven Site Relaunches
-       SEO
-       CMS Production

CAREER HIGHLIGHTS
Sr. UX Content Strategist
projekt202  ▪   Austin, TX  ▪  1/2018 to present

Lead strategic content efforts for a variety of tech and consumer services clients. Create information architecture rooted in user research, map key communication needs to user journeys, develop editorial calendars mapped to messaging pillars, and develop brand voice, tone and style guides.

Collaborate closely with all stakeholders, from product strategists and business analysts to UX designers and developers, and regularly work with globally distributed teams to deliver successful user-centered products.

Food Critic – Contributing Writer
Austin Monthly  ▪   Austin, TX  ▪  1/2015 to present

Write monthly restaurant reviews and regular features on the Austin dining scene.

Consulting Content Strategist, Digital Editor & Copywriter
Self-Employed  ▪   Austin, TX  ▪  11/2012 to 1/2018

Provided content strategy, editorial development, UX copywriting & article feature writing for diverse national brands. Developed content concepts; created content audits, competitive analyses, editorial calendars and style guides. UX writing for websites and applications; feature writing for digital and print consumer publications.

Partial Client List
Livestrong.org
Whole Foods
Hearst Digital Media
Girl Scouts of the USA
Today.com Food
Conde Nast
Chewy.com
Tasting Table

Deputy Digital Editor, Everyday Food
Martha Stewart Living Omnimedia  ▪  New York, NY  ▪  3/2012 to 11/2012
Directed all aspects of Everyday Food’s digital strategy, building brand presence and community via social networks and digital brand extensions until MSLO folded Everyday Food as a standalone publication.
Major Achievements:
+    Built audience from scratch: Worked with cross-functional team to launch new daily video product, “Everyday Food with Sarah Carey,” growing viewership with an average 7% increase in views and 12% subscriber growth each month, up to 900,000 subscribers.
+    Created efficient workflow: Streamlined complicated workflow for daily video series—from filming through editing, design, copywriting, production, and deployment—with extremely tight turnaround to eliminate pain points across several departments.
+    Launched one of the first Windows 8 applications: Served as editorial lead on Everyday Food Live app development team, released concurrently with platform launch.
+    Revitalized blog traffic: Instituted new editorial plan, increasing posting frequency from 5X/week to 12X/week, growing readership 20%. 

Senior Web Editor, Delish.com
Hearst Digital  ▪  New York, NY▪  5/2010 to 2/2012
Managed day-to-day editorial operations for a site with over 50 million PVs/month. Led design refresh and mobile site development.
Major Achievements:
+    Built and implemented editorial calendars: Created yearly editorial content plans mapped to traffic goals. Oversaw writing and production of and top edited all site content and copy.
+    Introduced more newsworthy blog content strategy: Introduced coverage of trending topics to boost daily return readership, increasing monthly section views from 105K to 1.5M over 18 months.
+    Managed team of four with diplomatic aplomb: Turned employees with disparate experience (and dedication) levels into an efficient, cohesive team.
+    Grew brand Facebook presence: Recontextualized legacy content with newsworthy angle for year-over-year activity lift of 21%.
+    Proved a valuable partner: Managed relationship with syndication partner, MSN, generating fast-turnaround content for last-minute promotion opportunities. 

Web Editor, SELF.com
Condé Nast Publications▪  New York, NY▪  1/2008 to 5/2010
Worked with cross-functional team to completely relaunch SELF.com, from conception to QA, based on competitive audits, user testing, and personas. Created wholly updated content structure and taxonomy, site architecture, and UX, including newly developed community and interactive log functionality. Established SEO best practices, supervised team of two, and managed video production process.

 Associate Editor - Entertaining and Kitchen, Epicurious
Condé Nast Publications▪  New York, NY▪  6/2001 to 1/2008
Conceived, assigned, wrote, and edited original articles for award-winning food site with over 7M page views per month, including features and videos with top chefs and lifestyle personalities Jamie Oliver, Mark Bittman, Amy Sedaris, Colin Cowie, Isaac Mizrahi, and Ted Allen. Produced accompanying video and photo shoots; assisted with food and prop styling.

Freelance Writer
Self-Employed▪  New York, NY▪  3/2000 to 6/2001
Clients included Maxim, Stuff, Paper Magazine, Crochet Today!, and LifetimeTV.com. Wrote long-running sex and relationship column, "Ask Maxime," for MaximOnline.com. 

Web Content Producer - Home and Garden
Women.com Networks▪  New York, NY▪  4/1999 to 2/2000
Managed team to relaunch Hearst New Media & Technology Home and Garden channel after acquisition by Women.com. Developed and implemented content plan; assigned and edited freelance articles.

Online Content Editor, Home Arts
Hearst New Media & Technology▪  New York, NY▪  5/1998 to 4/1999
Coordinated editorial and production schedules and managed futures calendars. 

EDUCATION
NYU, Gallatin School of Individualized Study                       M.A.  – May 2007
New York, NY                  The Craft and Cultural Role of Fiction

Loyola University                                                                           B.A.  – Dec 1994
New Orleans, LA              English/Literature

AWARDS & ADDITIONAL EXPERIENCE
Honors
Webby Award – Best User Interface (2016)
Assess Your Risk by Bright Pink

Atlanta Addy Bronze Award - Tablet (2013)
Everyday Food Live - Windows 8 App

Most Humorous Video Short (2012)
International Association of Culinary Professionals (IACP) New Media & Broadcast Award for “Spaghetti with Sweet 100 Tomatoes” music video, which I wrote and directed, starring puppets I made.

TV Appearances
Uncommon Threads (2006)
Appeared on several episodes, demonstrating craft projects developed for the show.