Jolène M. Bouchon

Austin, TX • (347) 661-4082 • jolene@jolenebouchon.com

Digital editor and content strategist with over 18 years experience building and extending web identities for internationally renowned publishers. Proven ability to lead editorial teams, build audience, drive content discovery, and boost traffic numbers.

Copywriter with versatile voice and style, specializing in B2C brand and marketing websites, UX and app content, articles, magazine features, and content marketing.

KEY SKILLS

-       Editorial Development                                    -      Digital & Marketing Copywriting              - Magazine Features
-       Content Strategy                                         -       SEO                                                                     - Content Marketing
-       Team Leadership                                        -       Social Media Strategy                                      - Content-Driven Site Relaunches
-       Editing & Proofreading                             -       Content Syndication                                         - Product Guides
-       Web Traffic Analytics                                -       CMS Production
-       Video Content Product Development    -       Mobile & App Content Development      

CAREER HIGHLIGHTS
Freelance Writer & Copywriter; Consulting Digital Editor & Content Strategist
Self-Employed  ▪   Austin, TX  ▪  11/2012 to present

+  Marketing copywriter, content writer, and content strategist focusing on website, application, advertorial, white-label, and brochure copy for diverse major brands. Develop content concepts and on-brand copy for PR and digital advertising agencies. Ghostwrite for corporate blogs. Create content audits, competitive analyses, and content maps.
CLIENTS
projekt202 (Capital One; Momentum Fuel Technologies)          Mindful8 (Corner Store)
Springbox (Upland Software)                                                            Too Good Strategy (Assess Your Risk by Bright Pink)

Five Two SQ Integrated PR (Aardvark Straws)                              Hearst Digital Media (Starbucks and Dr Oz/Unilever campaigns) 
Atmosphere BBDO (Emirates Airlines)                                           Chewy.com

+  Digital editor and editorial advisor for a diverse set of brands, working with clients to develop editorial plans, structure, and calendars as well as style guides and digital best practices. Fill-in staff editor, assigning and top editing copy for publication. Provide social networking services.
CLIENTS
GoodHousekeeping.com                                                                     Whole Foods
Girl Scouts of the USA                                                                         ZillaMunch
Fit to Tweet

+  Article and feature writer for nationally renowned publications and websites, specializing in food and dining, entertaining, health and fitness, family and relationships, and bridal.
CLIENTS
Tasting Table                               Brides.com                                       Delish.com                 Smile Brands
Good Housekeeping.com          Woman’s Day.com                         SELF
Today.com Food                         DrOz.com                                         Austin Monthly

Food Critic; Contributing Writer
Austin Monthly Austin, TX 1/2015 to present
+ Write reviews and features: Keep tabs on restaurant openings and news; write monthly dining review. Write magazine food features. 

Deputy Digital Editor, Everyday Food
Martha Stewart Living Omnimedia  ▪  New York, NY  ▪  3/2012 to 11/2012
Directed all aspects of Everyday Food’s digital strategy, building brand presence and community via social networks and digital brand extensions until MSLO folded Everyday Food as a standalone publication.
Major Achievements:
+    Built audience from scratch: Worked with cross-functional team to launch new daily video product, “Everyday Food with Sarah Carey,” growing viewership with an average 7% increase in views and 12% subscriber growth each month, up to 900,000 subscribers.
+    Created efficient workflow: Streamlined complicated workflow for daily video seriesfrom filming through editing, design, copywriting, production, and deployment—with extremely tight turnaround to eliminate pain points across several departments.
+    Launched one of the first Windows 8 applications: Served as editorial lead on Everyday Food Live app development team, released concurrently with platform launch.
+    Revitalized blog traffic: Instituted new editorial plan, increasing posting frequency from 5X/week to 12X/week, growing readership 20%. 

Senior Web Editor, Delish.com
Hearst Digital  ▪  New York, NY▪  5/2010 to 2/2012
Managed day-to-day editorial operations for a site with over 50 million PVs/month. Led design refresh and mobile site development.
Major Achievements:
+    Built and implemented editorial calendars: Created yearly editorial content plans mapped to traffic goals. Oversaw writing and production of and top edited all site content and copy.
+    Introduced more newsworthy blog content strategy: Introduced coverage of trending topics to boost daily return readership, increasing monthly section views from 105K to 1.5M over 18 months.
+    Managed team of four with diplomatic aplomb: Turned employees with disparate experience (and dedication) levels into an efficient, cohesive team.
+    Grew brand Facebook presence: Recontextualized legacy content with newsworthy angle for year-over-year activity lift of 21%.
+    Proved a valuable partner: Managed relationship with syndication partner, MSN, generating fast-turnaround content for last-minute promotion opportunities. 

Web Editor, SELF.com
Condé Nast Publications▪  New York, NY▪  1/2008 to 5/2010
Worked with cross-functional team to completely relaunch SELF.com, from conception to QA, based on competitive audits, user testing, and personas. Created wholly updated content structure and taxonomy, site architecture, and UX, including newly developed community and interactive log functionality. Established SEO best practices, supervised team of two, and managed video production process.

 Associate Editor - Entertaining and Kitchen, Epicurious
Condé Nast Publications▪  New York, NY▪  6/2001 to 1/2008
Conceived, assigned, wrote, and edited original articles for award-winning food site with over 7M page views per month, including features and videos with top chefs and lifestyle personalities Jamie Oliver, Mark Bittman, Amy Sedaris, Colin Cowie, Isaac Mizrahi, and Ted Allen. Produced accompanying video and photo shoots; assisted with food and prop styling.

Freelance Writer
Self-Employed▪  New York, NY▪  3/2000 to 6/2001
Clients included Maxim, Stuff, Paper Magazine, Crochet Today!, and LifetimeTV.com. Wrote long-running sex and relationship column, "Ask Maxime," for MaximOnline.com. 

Web Content Producer - Home and Garden
Women.com Networks▪  New York, NY▪  4/1999 to 2/2000
Managed team to relaunch Hearst New Media & Technology Home and Garden channel after acquisition by Women.com. Developed and implemented content plan; assigned and edited freelance articles.

Online Content Editor, Home Arts
Hearst New Media & Technology▪  New York, NY▪  5/1998 to 4/1999
Coordinated editorial and production schedules and managed futures calendars. 

EDUCATION
NYU, Gallatin School of Individualized Study                       M.A.  – May 2007
New York, NY                  The Craft and Cultural Role of Fiction

Loyola University                                                                           B.A.  – Dec 1994
New Orleans, LA              English/Literature

AWARDS & ADDITIONAL EXPERIENCE
Honors
Webby Award – Best User Interface (2016)
Assess Your Risk by Bright Pink

Atlanta Addy Bronze Award - Tablet (2013)
Everyday Food Live - Windows 8 App

Most Humorous Video Short (2012)
International Association of Culinary Professionals (IACP) New Media & Broadcast Award for “Spaghetti with Sweet 100 Tomatoes” music video, which I wrote and directed, starring puppets I made.

TV Appearances
Uncommon Threads (2006)
Appeared on several episodes, demonstrating craft projects developed for the show.